The State of Cybersecurity Marketing Influence 2026

From awareness to selection: How buyers evaluate vendors

The State of Cybersecurity Marketing Influence 2026 is a joint research initiative between NOLA Marketing and the Ponemon Institute. The Ponemon Institute conducted the independent survey and analysis, with NOLA Marketing leading the study design and strategic interpretation.

This report examines how CISOs and security leaders engage with marketing content, how AI is impacting the buying process, and which assets and approaches materially influence vendor evaluation and renewal. It provides marketers with clear, data-backed insights into what resonates with today’s security leaders, and what no longer does.