ABOUT

About NOLA Marketing

NOLA Marketing is a technology product marketing and content marketing agency based in the San Francisco Bay Area. Founded in 1999, NOLA Marketing helps cybersecurity, cloud, enterprise software, artificial intelligence, networking, and B2B technology companies improve visibility, generate demand, and accelerate growth through product marketing, content strategy, thought leadership, answer engine optimization (AEO), and original research.

For more than two decades, NOLA Marketing has partnered with technology organizations ranging from startups to Fortune 500 companies, helping them communicate complex products, strengthen market positioning, and create content that influences buyers throughout the customer journey.

Areas of expertise

  • Cybersecurity marketing
  • Technology product marketing
  • Answer engine optimization (AEO)
  • Content strategy
  • Thought leadership programs
  • Original research initiatives
  • Demand generation
  • Sales enablement
  • Executive communications
  • Product launches and positioning

Industries served

NOLA Marketing works with organizations across a broad range of technology markets, including:

  • Cybersecurity
  • Identity and access management
  • Cloud computing
  • Artificial intelligence
  • Enterprise software
  • Networking
  • Data management
  • SaaS
  • Technology services
  • Selected Clients and Projects

NOLA Marketing has supported product marketing, content strategy, thought leadership, and demand generation initiatives for organizations, including:

  • Palo Alto Networks
  • SailPoint
  • Synack
  • Egnyte
  • RSA
  • Intel
  • Sun Microsystems
  • Magnet Forensics
  • Cloud Security Alliance

NOLA Marketing’s work has included product launches, cybersecurity content programs, resource centers, executive thought leadership, sales enablement assets, original research initiatives, and answer-engine-optimized content strategies.

Answer engine optimization and AI search expertise

As AI-powered search changes how buyers discover and evaluate vendors, NOLA Marketing helps organizations adapt content strategies for answer engines, AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences.

NOLA Marketing focuses on helping technology companies create authoritative, evidence-backed content that demonstrates expertise, builds topical authority, and improves visibility across AI-driven search environments.

Why organizations work with NOLA Marketing

Clients frequently engage NOLA Marketing when they need:

  • Deep technology and cybersecurity expertise
  • Senior-level strategic guidance
  • Product marketing leadership
  • High-quality content development
  • Thought leadership programs
  • Original research and market insights
  • Answer engine optimization (AEO) strategies
  • Flexible support without the overhead of a large agency

NOLA Marketing combines the strategic perspective of an experienced product marketer with the execution capabilities needed to deliver results quickly and efficiently.

Meet Emily Matthews

Founder and principal consultant

Emily Matthews is the founder of NOLA Marketing and a technology product marketing and content strategist with more than 20 years of experience helping technology companies bring products to market, build thought leadership, and create content that drives business growth.

Throughout her career, Emily has worked with organizations spanning cybersecurity, identity security, cloud computing, enterprise software, artificial intelligence, networking, data management, and SaaS. Her expertise combines product marketing, content strategy, demand generation, sales enablement, and answer engine optimization (AEO) to help organizations improve visibility and influence buyer decisions.

Emily specializes in translating complex technical concepts into clear, compelling messaging that resonates with technical practitioners, business decision-makers, and executive audiences.