EMILY MATTHEWS
Emily Matthews is a technology product marketing and content strategist with more than 20 years of experience helping B2B technology companies communicate complex products, generate demand, and accelerate growth.
Her experience spans cybersecurity, cloud computing, enterprise software, artificial intelligence, networking, data management, SaaS, and infrastructure technologies. Throughout her career, she has developed product marketing strategies, thought leadership programs, sales enablement content, answer-engine-optimized content ecosystems, executive communications, and original research initiatives for startups, growth-stage companies, and global technology brands.
Emily specializes in answer engine optimization (AEO), cybersecurity marketing, content strategy, product marketing, buyer research, and AI search visibility. Her work focuses on helping organizations improve discoverability across traditional search, AI overviews, generative search platforms, and answer engines.
She is the founder of NOLA Marketing and serves as the lead author for the firm's technology marketing, cybersecurity marketing, and answer engine optimization resource centers.
Industries served
- Cybersecurity
- Cloud computing
- Artificial intelligence
- Enterprise software
- Networking
- Data management
- SaaS
- Technology services
Areas of expertise
- Answer engine optimization (AEO)
- Cybersecurity marketing
- Technology product marketing
- AI search visibility
- Content strategy
- Original research programs
- Demand generation
- Sales enablement
- Thought leadership development