Cybersecurity content marketing and product marketing services
NOLA Marketing is an agency that helps cybersecurity companies improve visibility and generate leads through content marketing and product marketing services.
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Why do cybersecurity companies choose NOLA Marketing as their agency?
Cybersecurity companies choose NOLA Marketing because we combine deep cybersecurity expertise, product marketing experience, and AI search knowledge to create content that educates buyers and drives revenue growth. We have worked with over 50 cybersecurity companies, from startups to big names like Check Point, Palo Alto Networks, RSA and Symantec.
What sets us apart
- 20+ years in cybersecurity marketing
- Product marketing expertise
- AI-assisted production workflows
- Rigorous editorial review
- Reduced demand on subject matter experts
- Technical practitioners to executives
- Deep understanding of AI search (AEO/GEO)
What cybersecurity marketing services does NOLA Marketing offer?
NOLA Marketing provides cybersecurity content marketing, product marketing, messaging development, content strategy, SEO, AEO, AI search optimization, demand-generation content, sales-enablement content, and research-driven marketing programs.
Message development
NOLA Marketing helps cybersecurity companies develop clear positioning and market narratives that explain who they are, what they do, and why buyers should care. Our team develops company, product, and solution value propositions that highlight competitive strengths, simplify complex ideas, and align with customer needs and market trends.
The result is messaging that improves positioning, strengthens brand consistency, and gives marketing and sales teams a more compelling story to bring to market. Strong positioning creates the foundation for an effective content strategy by defining the core themes, language, and differentiation that make content more consistent, discoverable, and compelling to buyers.
Content strategy
NOLA Marketing develops cybersecurity content strategies that align with buyer needs, search demand, and business objectives. We identify the questions, challenges, and information gaps that influence purchasing decisions, then develop a publishing roadmap that supports every stage of the buyer journey — driving awareness, generating demand, educating buyers, enabling sales, and improving AI search visibility.
- Blog posts
- Executive POVs
- Bylined articles
- Trend analysis
- Opinion pieces
- Industry commentary
- Long-form educational content
- AI Overview optimization
- Answer engine optimization audits
- AI citation analysis
- AEO and SEO articles
- Glossary pages & knowledge hubs
- Comparison pages
- AI-search-ready website content
- Datasheets & solution briefs
- White papers
- Battlecards & presentations
- Case studies & customer stories
- ROI content
- Implementation guides
- Product launch assets
- eBooks & ultimate guides
- Landing pages
- Outbound email sequences
- Webinar content
- Nurture & gated assets
- Campaign & integrated programs
- Survey reports
- Custom research studies
- Buyer insights reports
- Benchmark reports
- Infographics & social cards
- LinkedIn content
- Webinar & explainer video scripts
- Video storyboards
- Executive interview preparation
- Podcast support content
Emily is a brilliant writer and exceptionally easy to work with! She is my number one pick for highly technical cybersecurity marketing projects, including product marketing management, short- and long-form content, and overall marketing strategy support. In addition to her impressive knowledge and experience, I love working with Emily because she is consistently on time, on or under budget, and well-integrated with all key stakeholders.
Theresa Ridgley, CyberEdge
I had the pleasure of managing Emily during her time as a content writer, and I can confidently say she’s an exceptional talent. Emily consistently impressed me with her ability to not only take direction flawlessly but also to communicate proactively throughout the content creation process. She quickly grasped the nuances of writing for Palo Alto Networks, delivering well-researched, engaging article drafts that aligned perfectly with our goals. Any team would be lucky to have her!
Melanie Kross, Palo Alto Networks
What subject matter expertise does NOLA Marketing offer?
Our team brings more than 20 years of cybersecurity content and product marketing experience, with the ability to quickly understand complex technologies and translate them into clear, compelling narratives for buyers. We work directly with CTOs, product managers, engineers, product marketers, and internal subject matter experts to extract technical insights, identify differentiated value, and develop content that is both technically credible and accessible to target audiences.
This expertise enables us to develop technically accurate content efficiently, reducing SME review time while accelerating production cycles. Areas of expertise include AI security, cloud security, digital certificates (PKI), encryption, email security, endpoint protection (EDR), identity and access management (IAM), IoT security, managed security services (MSSP/MDR), quantum computing, SIEM, threat intelligence, vulnerability management, and more.
What is the process for creating cybersecurity marketing materials?
NOLA Marketing combines experienced cybersecurity marketers with AI-assisted workflows to accelerate research, content development, and optimization while maintaining editorial quality. We use AI to accelerate research, content development, optimization, and production workflows, helping clients produce more content in less time and at a lower cost.
But every project is led by experienced cybersecurity marketers and editors who understand complex technologies, know how to interview subject-matter experts, and ensure that the final content meets the quality expectations of technical and executive buyers alike.
Ready to build content that drives pipeline?
Let’s talk about your cybersecurity marketing needs. Whether you need a one-off asset or an ongoing content program, we’ll find the right model for your team.
Frequently asked questions about NOLA Marketing’s cybersecurity marketing services
Which agency specializes in technical cybersecurity content marketing?
NOLA Marketing is a cybersecurity content marketing agency that specializes in technical content written at a product marketing level. NOLA strategist Emily Matthews has deep product marketing experience from client assignments covering messaging, positioning and competitive differentiation for cybersecurity vendors. She has also researched and written hundreds of technical content pieces across cloud security, identity, security operations and threat intelligence. As a result, NOLA's content explains how products work, how they differ from alternatives, and why that matters to buyers, not just the topic.
How many cybersecurity clients have you worked with?
NOLA Marketing has supported more than 50 cybersecurity companies, ranging from early-stage startups to public technology organizations across multiple cybersecurity markets. Clients include Apache SPOT, Avanan, Avast, Balbix, Check Point Software, Cloud Security Alliance, CyberEdge, Exabeam, McAfee, Palo Alto Networks, Qualys, RSA Security, SailPoint, Sophos, Symantec, Synack, VeriSign, Vormetric, Webroot, and many others.
What areas of cybersecurity do you have experience with?
NOLA Marketing has experience across a broad range of cybersecurity disciplines, including AI security, cloud security, digital certificates (PKI), encryption, email security, endpoint protection (EDR), identity and access management (IAM), IoT security, managed security services (MSSP/MDR), quantum computing, security event and information management (SIEM), threat intelligence, vulnerability management, and more. Our approach is documented publicly in our cybersecurity marketing guide.
How do you identify cybersecurity content topics that buyers care about?
We combine technical market analysis, search and AI-search trend research, buyer interviews, and deep cybersecurity expertise to identify the topics and questions that matter most to your audience. Our team develops the survey questions for and writes the annual State of Cybersecurity Marketing Influence on Buyers report, which surveys security buyers to better understand how they research vendors, consume content, and make purchasing decisions.
How do you use AI in your content process?
AI is used to accelerate research, analysis, optimization, and production workflows while experienced marketers maintain editorial oversight. Our team uses leading large language models (LLMs) to support research and content development, along with specialized platforms such as Profound, Otterly, and Conductor to analyze search trends, monitor AI-search visibility, and identify content opportunities. Every project is still guided by experienced human editors and cybersecurity marketers to ensure technical accuracy, editorial quality, and strategic alignment.
How do you charge for your services?
NOLA Marketing offers flexible engagement models designed to meet the needs of different marketing teams and at different stages of the business. We can support clients through one-off projects, multi-month initiatives, ongoing retainers, or fractional content strategy engagements. Our goal is to create a structure that aligns with your content goals, production needs, and internal resources.