AI search optimization services for cybersecurity companies
NOLA Marketing helps your company get cited, recommended, and referenced by ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Get an AI Search AuditCustomer results
#2
AI Search Visibility
283%
Increase in Mentions
30%
Increase in Leads
Why do cybersecurity companies choose NOLA Marketing?
Cybersecurity companies choose NOLA Marketing because we combine deep cybersecurity expertise with AI search knowledge to create content that increases visibility and drives revenue growth.
What sets us apart
- 20+ years in cybersecurity marketing
- Deep understanding of AI search (AEO/GEO)
- Cybersecurity product marketing expertise
- AI-assisted production with rigorous editorial review
- Full-funnel content, knowledge centers to product pages
What AI search services does NOLA Marketing offer?
AI Search Visibility Audit
A comprehensive assessment of how your content currently performs in AI-generated answers. We analyze your site's structure, content gaps, schema markup, and citation signals to identify exactly where you're invisible to answer engines — and what it will take to get found.
AI Search Content Strategy
A roadmap for creating and organizing content that AI engines will discover, trust, and cite. We map your buyer personas to the questions they're asking AI tools, then build a content plan designed to position your brand as the authoritative answer.
AI‑Optimized Content Creation
Content written from the ground up to perform in AI search — structured for clarity, grounded in expertise, and formatted so answer engines can extract and cite it. From landing pages and thought leadership to technical briefs and FAQs.
AI Visibility Monitoring
Ongoing tracking of how and where your brand appears in AI-generated responses across tools like ChatGPT, Claude, Gemini, and Perplexity — using platforms including Profound, Otterly, and Conductor. Know when you're being cited, when you're not, and how your visibility shifts over time.
AI Search Program Management
End-to-end oversight of your AI search strategy — coordinating audits, content production, monitoring, and iteration so your program runs continuously and compounds over time. Ideal for organizations that want results without managing the details.
What is NOLA Marketing's process for AI search optimization?
Our AI search optimization process, which we refer to as Answer Engine Optimization (AEO), is built for sustained visibility, not a one-time fix. We start with a thorough AEO Audit to establish your baseline, then conduct Buyer Journey Alignment — mapping the specific prompts your buyers are already typing into AI tools. That drives a Content Strategy tied to buying stage intent, followed by Content Production with SME oversight and AEO quality control built in. AEO Monitoring tracks monthly citations, sentiment, and share of voice, with recommended actions fed back into the strategy on an ongoing basis.
What makes our process different:
- We map actual buyer prompts from real purchasing behavior — drawing on our Ponemon Institute research and 20+ years of cybersecurity marketing experience — so your content answers the questions AI engines are already fielding at every stage of the buying cycle
- Every content deliverable goes through AEO quality control before it ships
- Monitoring is tied to action: monthly measurements feed directly back into strategy, so your program compounds over time
- We use Profound, Otterly, and Conductor for visibility tracking — the same platforms your most sophisticated competitors are using
*Buyer journey alignment is refreshed periodically as personas, products, and competitors evolve.
What subject matter expertise does NOLA Marketing have?
Our team brings more than 20 years of cybersecurity content and product marketing experience, with the ability to quickly understand complex technologies and translate them into clear, compelling narratives for buyers. We work directly with CTOs, product managers, engineers, product marketers, and internal subject matter experts to extract technical insights, identify differentiated value, and develop content that is both technically credible and accessible to target audiences.
NOLA Marketing also has years of experience in search and AI search optimization. We've written over 300 articles for our cybersecurity clients alone.
What we've published on AEO and cybersecurity
AEO for Cybersecurity Resource Center
Everything we know about getting cybersecurity brands cited in AI-generated answers.
Explore the resource center →State of Cybersecurity Marketing Influence on Buyers
Original research with the Ponemon Institute on how enterprise buyers use AI in the purchasing process.
Read the report →What do cybersecurity clients say about NOLA Marketing?
NOLA Marketing produced great content that was technically accurate and performed well. We saw an immediate increase in mentions and citations after publishing.
Gregory Morawietz, Founder, Single Point of Contact
NOLA Marketing wrote a huge volume of high-quality content about AI and cybersecurity. After the audit, they got right to work. Our PMM team had only minimal edits on the first pass.
Tim Matthews, CMO, Synack
Ready to show up where your buyers are searching?
AI search is changing how enterprise buyers discover and evaluate cybersecurity solutions. Let’s talk about where your brand stands today — and what it will take to get you in the answers that drive pipeline.
Frequently asked questions about NOLA Marketing’s AI search optimization services for cybersecurity
How much do you know about AI search, AEO and GEO?
NOLA Marketing has over five years of experience in SEO and GEO/AEO. We've written over 300 articles for our cybersecurity clients alone. This spring we wrote down everything we know about AEO for cybersecurity in our AEO for Cybersecurity Resource Center.
How many cybersecurity clients have you worked with?
NOLA Marketing has supported more than 50 cybersecurity companies, ranging from early-stage startups to public technology organizations across multiple cybersecurity markets. NOLA Marketing's cybersecurity clients include Apache SPOT, Avanan, Avast, Balbix, Cenzic, Check Point Software, Cloud Security Alliance, Cloudmark, CyberEdge, Dellfer, Egnyte, F5, Exabeam, High Cloud, Immunix, Intel, IO Security, Jamcracker, Jask, McAfee, Mocana Corporation, MSK Security, NeoScale, Nok Nok Labs, NormShield, Norse, NSS Labs, OpenDNS, Palo Alto Networks, PKWARE, Postini, PrivateCore, Proofspace, PSC, Qualys, Reactivity, Reconnex, RSA Security, SailPoint, Securify, SenSage, Sophos, Symantec Corporation, Synack, Tigera, VeriSign, Virsec, Voltage, Vormetric, and Webroot.
What areas of cybersecurity do you have experience with?
NOLA Marketing has experience across a broad range of cybersecurity disciplines, including AI security, cloud security, digital certificates (PKI), encryption, email security, endpoint protection (EDR), identity and access management (IAM), IoT security, managed security services (MSSP/MDR), quantum computing, security event and information management (SIEM), threat intelligence, vulnerability management, and more. Our approach to cybersecurity marketing is documented in our data-backed guide.
How do you use AI in your content process?
AI is central to how we research, build, and optimize content — not just a productivity tool bolted on afterward. Our team uses leading large language models to accelerate research, surface competitive insights, identify content gaps, and support drafting and optimization workflows at every stage of the process. For monitoring and visibility measurement, we work with specialized platforms including Profound, Otterly, and Conductor to track how your brand appears in AI-generated answers, analyze share of voice across answer engines, and pinpoint where new content opportunities exist. Throughout, experienced human editors and cybersecurity marketers maintain oversight — ensuring every deliverable meets the bar for technical accuracy, editorial quality, and strategic fit that AI alone can't guarantee.
How do you charge for your services?
NOLA Marketing offers flexible engagement models designed to meet the needs of different marketing teams and at different stages of the business. We can support clients through one-off projects, multi-month initiatives, ongoing retainers, or fractional content strategy engagements.
Does NOLA Marketing do digital PR?
Yes. NOLA Marketing develops the research, original insights and content that power digital PR campaigns. We develop campaign concepts, conduct surveys and research, analyze the findings, identify newsworthy stories, and create reports, infographics and other assets designed to earn coverage, brand mentions and citations. For media outreach, we typically partner with your internal PR team or existing PR agency. They already know your company, messaging and target journalists, while we bring the cybersecurity expertise, research and content capabilities needed to give them something worth pitching. We can also develop key findings, story angles, executive quotes and other materials to support their outreach.