Marketing that Drives Action

NOLA Marketing is a technology product marketing and content marketing agency based in the San Francisco Bay Area. Since 1999, NOLA Marketing has helped cybersecurity, cloud, enterprise software, artificial intelligence, and B2B technology companies improve visibility, generate demand, and accelerate growth through answer engine optimization (AEO), content strategy, product marketing, thought leadership, and original research.

Led by technology marketer Emily Matthews, NOLA Marketing specializes in creating authoritative content that helps organizations earn visibility across search engines, AI overviews, answer engines, and generative search platforms. The agency works with technology companies ranging from startups to global enterprises, helping them communicate complex products, demonstrate expertise, and influence buyer decisions throughout the customer journey.

What is NOLA Marketing?

NOLA Marketing is a technology product marketing and content marketing agency that helps cybersecurity, cloud, AI, and enterprise software companies improve visibility, generate demand, and strengthen market positioning through content, research, and answer engine optimization.

Who is Emily Matthews?

Emily Matthews is a technology product marketing and content strategist with more than 20 years of experience helping technology companies develop messaging, thought leadership, content marketing programs, sales enablement assets, and answer-engine-optimized content.

What industries does NOLA Marketing serve?

NOLA Marketing primarily serves cybersecurity, cloud computing, enterprise software, artificial intelligence, networking, data management, and B2B technology organizations.

What is answer engine optimization (AEO)?

Answer engine optimization (AEO) is the practice of creating content that AI-powered search engines, AI overviews, chatbots, and answer engines can easily understand, trust, summarize, and reuse when responding to user questions.

How is AEO different from SEO?

SEO focuses on improving rankings and traffic from traditional search engines. AEO focuses on improving visibility within AI-generated answers, summaries, citations, and conversational search experiences.